Nivea has long been known as a German professional skincare brand, until now it has been mainly “Nivea men”, specifically for women’s product line has long been silent. The launch of the new soft foam facial Mousse, represents the return of Ms. Nivea after many years, it is a huge innovation for Nivea and the entire facial cleaning industry not only the product itself, but also the creative promotion. Next, let’s take a look at this creative concept inspired by facial cleanser foam. MATCH do not use the traditional rules to make the advertisement, but around the product’s core asset-“Foam” to think the idea, using “food” This eternal social hot, mix it up with the perfect combination of cleansing foam as ice cream, and facial scrub as an ice cream cone, make young ladies love it.
Nivea also put a hit to the hearts of young girls: and Japan and South Korea Department of Beauty Brand Meng Department of the style is completely different Nivea uses the German partial modern artistic style specially to create five kinds of bubble cream tube clean face brushes, and the product together with the tailor-made design periphery has launched lets any young girl see can not control the desire to buy the limited-edition gift box. Five different types of cone brush pattern design, representing five different personality of the girls –
·Flaming Lips: Sexy. Not everyone can handle it. The hotter the appearance of the girls are actually higher and colder, they adhere to their own gentle and unruly.
·Psychedelic punk: girls who are very cool, this cool like lightning hit people’s hearts, but in their cool appearance, there is still a cloud like soft soft inside.
**·Polka dot fantasy:**Cute Girls always will be lucky, they are beautiful all day.
·The Wizard of Oz: Girls who like fresh and pure, no matter where they are, as if walking in the fantasy of the wizard of Oz, fairy too irresistible.
·Flower’s fragrance: All say Scent of a Woman, in fact, life is a “sweet encounter” with their own.
Nivea has made a strong return to the female market for the first time in many years, and has made bold use of creative hot shops to handle the promotion of new products.Create a fun and strong visual memory symbol.
